Hisense Engages Fans Through Interactive Experiences During FIFA World Cup 2026TM
Isense, a leading brand in global consumer electronics and home appliances, is engaging football fans throughout FIFA World Cup 2026TM with a series of interactive technology experiences at Sponsor Fan Experience (SFE) areas and FIFA Fan FestivalTM venues across tournament host cities.
Jul 16, 20260 Shares48 Views
Qingdao, China, June XX, 2026– Hisense, a leading brand in global consumer electronics and home appliances, is engaging football fans throughout FIFA World Cup 2026TM with a series of interactive technology experiences at Sponsor Fan Experience (SFE) areas and FIFA Fan FestivalTM venues across tournament host cities.
At the Sponsor Fan Experience areas, visitors can explore a range of technology-powered games inspired by Hisense’s latest innovations. Fans can take on the “Three Colors Match-3” challenge on the 116-inch RGB MiniLED UXS TV, using gesture controls to match red, green, and blue icons while experiencing the dynamic performance of RGB MiniLED technology.
The VR Penalty Kick Master experience, powered by the XR10 flagship Laser projector, recreates the excitement of a World Cup penalty shootout on a giant-screen display. Visitors can also test their football knowledge through interactive quizzes on a Hisense premium refrigerator with a smart screen, or compete in FIFA gaming challenges that showcase ultra-smooth visual performance. Together, these experiences demonstrate how Hisense technologies can make entertainment more immersive, interactive, and engaging.
At FIFA Fan FestivalTM venues, fans can participate in football-themed activities designed for all ages. The AI-powered Champion Frame challenge on the 116UXS RGB MiniLED TV allows participants to recreate iconic tournament moments and receive personalized digital player cards. Additional attractions include Football Darts, RGB Football Whack-a-Mole, and tabletop football games, combining football fun with engaging interactive experiences.
Through these activations, Hisense is showcasing how advanced technologies can create more immersive, entertaining, and memorable moments for football fans. From cutting-edge display innovations to smart home experiences, the company continues to connect technology with the passion and excitement of the world’s biggest sporting event.
Beyond the tournament venues, similar fan-focused activations, product showcases, and experiential events are taking place across in markets around the world, bringing consumers closer to the company’s latest innovations. As fans around the world celebrate FIFA World Cup 2026TM, Hisense welcomes everyone to experience the technologies that are transforming the way people watch, play, and enjoy the game.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026Q1).
As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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